Research tools

Keyword research, ad spy, competitor tracking, lifetime value and ROI — the research section.

Keyword research

/keywords — search volumes, difficulty and related terms for the phrases your audience uses; save keyword sets to a project.

Ad spy

/adspy — what competitors are running: their ads, where, since when, and the landing pages behind them. Save the ones worth learning from.

Competitors

/competitors — a tracked list of competitors with their sites, positioning, prices and the changes noticed over time.

Lifetime value

/ltv — what a customer is worth over time, by acquisition source and product, from your own orders and costs, so you know what you can afford to spend to acquire one.

ROI / initiatives

/roi — each initiative (a campaign, a launch, a channel) with its cost and the revenue attributed to it. Attribution from flow-tagged orders and ad spend can be pulled in automatically where those modules are in use.

Agents

A research agent with web search and page fetch can populate these for you and save its findings as project docs. See Project docs.