Tracking and the funnel

Tracked links, page analytics, and the funnel view of a flow's drop-off and A/B conversion.

Tracked URLs

Any URL on the site can be marked as tracked (/uris?list=tracked). Visits to it are recorded with the visitor's tracking id, referrer and campaign, and the id follows the visitor onto any lead they create.

Page analytics

/tracking — visits over time, by page, by source, by campaign. Pick a range and a page to see where visitors came from and what they did next.

The funnel

/funnel — choose a flow and see how many travellers reached each step, where they dropped off, and — for flows with a split test — which variant converted better to the goal step.