From an opt-in form to a nurture sequence

Step by step — a list, a confirmation script, the opt-in form on a page, the sequence flow, and what each new lead goes through.

The short way

Ask an agent, or use the create flow tool with a form path and the steps you want. It builds the sequence and publishes a working opt-in page wired to it. Link to that page and you are done. The rest of this page is the manual route, and what the tool built.

1. A list

/lists → New list. Name it, choose whether it needs double opt-in (recommended for anything public), and save. Note its key.

2. A confirmation script

/scripts → New script: subject and body for the "please confirm" email. It must include {{confirm_url}}; keep {{unsubscribe_url}} in every script. Save, then set it as the list's default script.

3. The sequence

/flows → New flow. On the canvas:

1. Source
2. Add subscriber — the list from step 1
3. Send email — a welcome script
4. Set delay — 2 days
5. Send email — the next script
6. …repeat delay and send as needed, then End point

Save. It appears under APACS → Flows as a sequence.

4. The form

On any page or block, a form that posts to /optin with the list key and the fields you collect — or take the generated snippet from Newsletters → Embed form. Choose where the visitor lands after submitting.

5. What happens per submission

A lead is recorded; the person is matched to a member or prospect (or a prospect is created); they are added to the list pending confirmation; the confirmation email goes; on confirming they become active and the traveller starts down the sequence. Watch it in /leads, /subscribers and /travellers.

Check before going live

• Send yourself through the whole thing with a real address.
• Every script has {{unsubscribe_url}}; a script without it is refused at send time.
• Sequence mail is metered in service credits per recipient; see Service credits.